United in Purpose, Building the Future Together | Tieliu Co., Ltd. Successfully Concluded Its 2020 Marketing Conference!

Category: Company News

Release date: 2021-01-12

Summary: From January 5 to 7, 2021, the Tieliu Shares 2020 Dealer Conference, themed “Standing Together, Creating the Future,” was held at Huibei Tri-Ring Clutch Co., Ltd Senior management from Tieliu Shares and Tri-Ring Clutch attended the event. Dealers from across the country—representing Tieliu, Desa Passenger Vehicles, Desa Commercial Vehicles, and Tri-Ring’s “Ci”…

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　　From January 5 to 7, 2021, the Tieliu Shares 2020 Dealer Conference, themed “United in Purpose, Co‑Creating the Future,” was held at Huibei Tri-Ring Clutch Co., Ltd Senior management from Tieliu Shares and Tri-Ring Clutch attended the event. Dealers of Tieliu, Desa Passenger Vehicles, Desa Commercial Vehicles, and Tri-Ring’s “Citian” brand—representing regions across China—gathered in Huangshi to jointly map out marketing strategies and chart a course for future growth.

 

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　　2020 was a year of great challenges. The sudden outbreak of the pandemic severely tightened the outlook for the entire automotive aftermarket sector. Amid an unfavorable economic environment, Tieliu Co., Ltd. rose to the occasion, proactively adapting and vigorously expanding new distribution channels, demonstrating unwavering determination and enthusiasm as it achieved growth against the odds.

　　The meeting brought together distributors of the four major brands to review their 2020 marketing performance, outline plans for 2021, introduce the company’s new products, and recognize outstanding distributors. Attendees also toured the Tri-Ring Clutch’s new manufacturing facility.

　　At the meeting, Mr. Ni, Director of After-Sales and Sales at Tieliu, summarized the company’s achievements in 2020, analyzed existing challenges, and outlined the plan for 2021. In his address, he reviewed the company’s progress in sales growth during 2020, examined the opportunities and challenges facing the industry, and emphasized that in 2021, Tieliu will remain customer‑centric and market‑driven, pursuing meticulous execution, gathering frontline insights, retaining existing customers, and acquiring new ones—striving to successfully achieve the company’s full-year sales targets for 2021.

 

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　　Mr. Zhao, Sales Director of the Desa Division at Tieliu and also head of the “Citian” After-Sales Division of Tri-Ring, conducted a systematic review and analysis of the 2020 sales performance for Desa passenger vehicles, commercial vehicles, and Tri-Ring’s “Citian” brand. Using data‑driven comparisons, he clearly presented the results, identified both successes and areas for improvement, and proactively formulated corrective measures along with a plan for key initiatives in 2021, aiming to achieve even better outcomes in the year ahead.

 

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　　General Manager Mr. Cen, on behalf of all employees, extended a warm welcome to the brand‑specific distributors in attendance. He noted that this distributor conference is the largest event Tri-Ring has hosted in recent years and expressed his heartfelt gratitude for everyone’s willingness to gather at Tri-Ring despite the challenges posed by the pandemic. Following the completion of Tieliu’s acquisition, Tri-Ring has undergone profound transformation; particularly after relocating to its new facility, employee morale has soared, driving counter‑trend growth across multiple key performance indicators. Moreover, Tri-Ring’s “Citian” aftermarket division is gaining momentum, enabling Tieliu and Tri-Ring to achieve more efficient resource allocation and optimization, thereby delivering even higher‑quality services to distributors across the aftermarket.

 

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　　Chairman Guo Ning began by providing a detailed analysis of industry trends in both the commercial and passenger vehicle sectors for 2020, as well as developments among leading players in the automotive aftermarket and the latest investment and financing dynamics. While assessing the external environment, he also reviewed the 2020 performance of all business segments and subsidiaries under Tieliu Co., Ltd., emphasizing that the company will strategically expand into new energy markets, ramp up investments in Industry 4.0, and further develop “unmanned factories,” thereby transitioning from traditional manufacturing to intelligent manufacturing. He underscored that continuous upgrades and refinements across production, quality control, and R&D are essential to provide robust support for frontline sales, bolstering our confidence and enabling us to forge ahead with greater strength. In addition, Chairman Guo commended the extensive network of distributors for their impressive marketing achievements in an extraordinary year like 2020, encouraging them to press on and strive toward the 2021 sales targets. Tieliu Co., Ltd. pledged to remain united with its distributors, working hand in hand to co‑create a brighter future.

 

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　　Tieliu Shares’ outstanding performance in 2020 would not have been possible without the hard work of all its employees, nor without the concerted efforts and unwavering dedication of its distributor partners. To express gratitude for their year-long commitment, the company presented Sales Contribution Awards and Sales Improvement Awards, recognizing their contributions over the past year and encouraging all Tieliu team members to strive for greater excellence and align themselves with the best in the years ahead.

 

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Keywords: United in Purpose, Building the Future Together | Tieliu Co., Ltd. Successfully Concluded Its 2020 Marketing Conference!

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