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The company is launching a Brand-Building Month campaign.

Release date: 2014-12-30

Summary: To establish a strong corporate image for the Tri-Ring brand, implement brand maintenance and enhancement initiatives, and advance its brand strategy, while further strengthening corporate management and technological innovation to enhance market competitiveness, the company launched a Brand‑Building Month in November, themed “Strengthen Brand Awareness, Deliver Reliable Products.”

　　To establish a strong corporate image for the Tri-Ring brand, implement brand maintenance and enhancement initiatives, and advance its brand strategy, while further strengthening corporate management and technological innovation to enhance market competitiveness, the company launched a Brand‑Building Month in November, themed “Strengthen Brand Awareness, Deliver Reliable Products.”

　　Each system and department, in accordance with the company’s 2015 Production and Operations Outline, formulated its own 2015 business plan, embedding the brand philosophy of “integrity in fulfilling responsibilities, reliability and trust” throughout all operations, with the aim of comprehensively enhancing the market visibility, recognition, and reputation of the company’s products. Mid-level managers from each department conducted four-day position‑specific performance reviews, aligning their 2014 results and 2015 objectives, strategies, and measures with the five criteria for exemplary cadres and integrating them into the integrity‑education initiative. The Marketing Management Department analyzed the company’s current strengths and weaknesses in both domestic and international markets, refined its development strategy, clarified its priorities, and explored pathways for advancing the corporate brand. The Manufacturing System fully implemented policy‑management activities, cascading targets down through all levels; individual workshops and work teams developed specific implementation plans, ensuring that the company’s strategic goals were translated into actionable tasks at every job level. Meanwhile, the Party and Mass Work Department leveraged various communication channels—such as the canteen TV, the company website, and bulletin boards—to ensure effective dissemination of key decisions and priority initiatives, while coordinating with social and industry media to strategically plan and promote the company’s brand.

Keywords: The company is launching a Brand-Building Month campaign.

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Company: +860714-6359741

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Aftermarket: peijian@triringclutch.com

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No. 18-1, Shengshui Road, Jinshan Subdistrict, Tieshan District, Huangshi City, Hubei Province

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Host Marketing Department：zhuji@triringclutch.com

After-sales Marketing Department：peijian@triringclutch.com

The company is launching a Brand-Building Month campaign.

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